![]() You just need to think of a creative marketing strategy to effectively promote your brand/business on WeChat. The playbook examines effective WeChat marketing campaigns from major international brands like Burberry, Farfetch, Armani Beauty, Gucci, Sephora and Feelunique. Advertising on WeChat means you will be able to reach out to 1.2 Billion potential customers. Enjoy group chats that support voice and video calls, photos, videos, and stickers. Moment Ads Introducing the most common WeChat Advertising type moment ads. The enforced social restrictions of the Covid-19 pandemic have. All these factors allow WeChat video account in-feed advertisements to quickly connect with users, resulting in generating transaction behaviours, and the brand marketing result is something to look forward to in the future. Does advertising on WeChat work WeChat has 1.2 Billion monthly active users as of the third quarter of 2020. ('Connecting over a billion people around the world, WeChat is a free messaging and calling app available on iOS, Android, Windows, and MacOS. At the 2021 WeChat Open Class Pro conference the company said it wants to further integrate mini games with video streaming and PC in 2021, while further developing in-app purchasing and in-app advertising opening up a new world of marketing opportunity for luxury brands. With WeChat’s enormous number of users, video accounts will be able to quickly expand their user base (which is beyond the reach of any competitor) video accounts’ user time is on a continuous upward trend and the WeChat ecosystem's strong infrastructure. Tencent value WeChat video accounts and constantly launches new functions and new attempts to commercialize, including short video in-feed advertisements, live broadcast rewards, and live broadcast e-commerce. ![]() In December 2021, the number of WeChat video accounts has reached 500 million DAU, a YoY increase of 78%, and its user volume is already in between Douyin and Kuaishou, which means there is still a lot of potential for video accounts, same goes with its commercial value.Īmong all commercialization attempts, it is believed that in-feed advertising will be the largest income source for video accounts in the future. ![]() WeChat video account has more than 1.2 billion MAU, thus having an innate traffic advantage. Multiplied traffic and accelerated commercialization.
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